The short answer
Free for 3 videos a month and 2 channels. Pro at $29 if you ship 5 to 15 videos a week. Studio at $129 if you want Twin Mode and the Brand Brain v2 (this is what 63% of surveyed creators pick). Agency at $349+ if you run 5+ client brands.
Tier matrix
| Capability | Free | Pro | Studio | Agency |
|---|---|---|---|---|
| Videos per month | 3 | 50 | Unlimited | Unlimited |
| Channels | 2 | 6 | 6 | 6 |
| Twin Mode | No | No | 30 min/mo | 120 min/mo |
| Brand Brain | No | v1 | v2 (advanced) | v2 |
| Multi-brand workspaces | No | No | No | Up to 5 |
| White-label exports | No | No | No | Yes |
| Approval queue | No | No | No | Yes |
| Analytics | No | Basic | Full + AI scheduling | Full + per-brand |
| Watermark | Yes | No | No | No |
| Price | $0 | $29/mo | $129/mo | $349+/mo |
How to pick
- Casual creator under 3 posts a week: Free is fine. Upgrade to Pro when you outgrow it.
- Active creator 5+ posts a week: Pro pays back in week 1. Upgrade to Studio when you want Twin Mode.
- Pro creator who values brand voice: Studio. The Brand Brain v2 + Twin Mode are the unlock.
- Agency running 3+ clients: Agency tier. Multi-brand isolation and approval queue save 18 to 25 margin points.
You can upgrade or downgrade anytime. Annual tier saves 17% (10 months for 12).