The short answer
Schedule for nearly everything (better algorithmic reach + lets ENCORE pick optimal times). Publish Now for time-sensitive content (trend reactions, breaking news, live moments).
Schedule
- ENCORE picks the optimal post time per channel based on your audience analytics.
- If you've connected analytics for at least 4 weeks, the picks are highly accurate.
- Scheduled posts can be rescheduled, edited, or cancelled before the post time.
- Schedule conflicts (e.g., two posts for the same channel in the same hour) get spread automatically.
Publish Now
- Posts immediately, no delay.
- Bypasses optimal-time logic. Use only when timing matters more than reach.
- Cannot be edited or cancelled once it ships (the platform has it).
How AI scheduling works
ENCORE reads your prior 12 weeks of channel-specific performance data. For each channel, it computes the time-of-day-vs-engagement curve and picks the top 3 windows. When you schedule, it picks the next available top-3 window per channel that does not conflict with existing scheduled content.
Manual override
You can override the AI-picked time at the Render Queue. Tap the time chip, pick a custom time, save.