The short answer
Settings > Channels. Tap Connect on each channel. OAuth flow opens. Approve permissions. Connected channels appear with green dots.
Per-channel OAuth quirks
- YouTube: Google OAuth. Make sure you sign in with the Google account that owns the YouTube channel (not a viewing account).
- TikTok: TikTok for Business OAuth. You need a TikTok Business or Creator account, not a personal one.
- Instagram: Meta OAuth. The IG account must be connected to a Facebook Business Page. Personal-only IG accounts cannot publish via API.
- LinkedIn: LinkedIn OAuth. Choose between a personal profile (publishes as you) or a company page (publishes as the brand).
- Facebook: Meta OAuth. Pick which Page you want to publish to.
- Pinterest: Pinterest OAuth. Pick which Board to default to.
Tier limits
- Free: 2 channels max.
- Pro / Studio: 6 channels (all of them).
- Agency: 6 channels per brand workspace, up to 5 brand workspaces.
What you can do once connected
- Schedule posts to specific times
- Let ENCORE pick optimal times per channel
- Pull analytics per channel back into the Brand Brain
- Cross-post a single render as channel-native variants