A week of content in 90 seconds
Sarah K. · Creator · Skincare & beauty · 180K followers
A week of content in 90 seconds. I stopped dreading my content calendar.
One reel took half a day: filming, cutting, captioning, posting. I shipped twice a week if I was lucky.
I batch a week in one sitting. ENCORE pulls my real footage, applies my brand, and schedules everything.
Sarah K. built a 180,000-follower skincare audience on consistency — and consistency was exactly what kept breaking. “One reel was half a day of work,” she says. “By the time I’d filmed, cut, captioned and posted, I had no energy left to plan the next one.”
With ENCORE she points Library Mode at the footage already on her phone, describes the video she wants, and the Brand Brain applies her fonts, colours and tone automatically. Her twin handles the talking-head segments she used to re-shoot five times. “A week of content in 90 seconds” isn’t a slogan to her — it’s the actual batch time.
Since switching, Sarah has gone from two posts a week to a full, scheduled calendar across Instagram and TikTok, with analytics feeding back into what she makes next. “I stopped dreading my content calendar. That’s the part I can’t put a number on.”
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