The short answer
ENCORE auto-syncs analytics to the Brand Brain every 4 hours. You do not need to manually send anything. But if you want to weight specific learnings, you can.
Automatic flow
Every 4 hours, the analytics callback runs per channel:
- Pulls performance data from YouTube Data API, TikTok Display API, Instagram Graph, LinkedIn, Facebook, Pinterest
- Scores each video's performance against your historical baseline
- Updates the Brand Brain signal vectors with the new data
- Adjusts hook scores, pacing fingerprint, audience signal per channel
The result: your next render uses fresher signal.
Manual flow (Studio+)
In Analytics, scroll to the bottom. Tap "Send insights to Brand Brain" with these options:
- Weight this period's signal. Tells the Brain to weight last 7 days more heavily than the historical average.
- Flag underperformer. Marks a specific video as below-baseline. The Brain reweights its hook formula away from this pattern.
- Promote winner. Marks a video as above-baseline. The Brain reinforces its hook formula.
When manual weighting helps
- After a big algorithm shift (e.g., TikTok changes their ranking model). Manually weight new data.
- After a brand pivot. Manually flag old underperformers.
- After a viral hit. Manually promote the winner to bias future hooks.