22-point margin lift across 5 client brands
Mercury · Agency · 5 client brands · 5 brands managed
A 22-point margin lift across five client brands. The approval queue alone paid for itself.
Five brands meant five editors, five brand kits, and endless revision threads. Margin disappeared into production.
Each brand has its own workspace and approval queue. We produce more, revise less, and the numbers feed back in.
Mercury runs social video for five client brands — and for a long time that meant five editors, five brand kits, and revision threads that never seemed to close. “Margin just disappeared into production,” the team lead recalls.
Now each brand lives in its own ENCORE workspace with a dedicated Brand Brain and an approval queue. Footage comes in, gets edited on-brand automatically, and routes to the right approver before anything ships. “The approval queue alone paid for itself,” they say. White-label exports keep every deliverable looking native to the client.
Across the five brands, Mercury measured a 22-point gross-margin lift in the first two quarters — more output, fewer revision cycles, and per-channel analytics that feed straight back into the next batch. “We’re producing more and arguing less. That’s the whole game.”
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